Cart abandonment occurs when customers add items to cart but leave without completing purchase. It's a critical metric - higher rates mean lost revenue that could be recovered.
Customers abandon when shipping fees appear at checkout. Transparent shipping and early cost display reduces this significantly.
Multi-page checkouts, account requirements, and confusing forms frustrate customers. Simpler flows increase completion rates.
Customers add items to cart but leave to compare prices elsewhere. Competitive pricing and value messaging helps retain them.
Limited payment methods force customers away. Offer preferred options like PayPal, Apple Pay, Google Pay.
Without a reason to buy now, customers procrastinate. FOMO and limited-time offers encourage immediate action.
Customers worry about payment security or returns policy. Trust badges and clear return policies build confidence.
Product discovery is a major cart abandonment driver. When customers can't find alternatives or complements to items in their cart, they're more likely to leave and search elsewhere.
Visual product recommendations help customers find everything they need without leaving your store. Try free today.
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