Average Order Value measures how much customers spend per transaction. It's calculated by dividing total revenue by total orders. Higher AOV means more revenue from each customer visit.
AOV is more important than conversion rate alone. A store with 5% conversion and $50 AOV makes $2.50 per visitor. A store with 2% conversion and $100 AOV makes $2.00 per visitor. Both matter, but AOV compounds with volume.
When customers see products that genuinely match their style, they're more likely to add to cart. Visual recommendations show items customers actually want.
AI finds items that go together visually - matching accessories, coordinating pieces, items in same color palette. Customers add more when recommendations make sense.
Visual browsing feels like shopping in-store. Customers explore more when they see interesting related items, increasing items per cart.
Get started with visual product recommendations in 5 minutes. Free for 100 products.
Install sImage — Free