Customer Experience

What is Product Discovery?

Product discovery is how customers find and explore your catalog beyond search. It's the bridge between awareness and purchase - the moment browsing becomes buying.

The Discovery Journey

Discovery happens before purchase intent. Customers browse categories, search for specific items, or arrive from marketing channels. They're in research mode - evaluating options, comparing features, building confidence.

Poor discovery leads to abandonment. When customers can't find what they're looking for, or when the navigation doesn't help them explore, they leave. Every failed search or frustrating category drill-down is a lost sale.

Why Visual AI Improves Discovery

Beyond Keyword Search

Traditional discovery relies on exact keyword matches. Visual AI understands what products look like - the colors, patterns, and styles that customers actually want.

Finds products customers didn't know to search for

Inspiration-Based Browsing

Customers don't always know what they want. They discover through inspiration - seeing something that catches their eye. Visual recommendations provide continuous inspiration without customers having to initiate new searches.

Increases time-on-site and pages per session

Category-Free Navigation

Categories can be limiting. Is that 'floral dress' in Dresses or Patterns? Visual AI doesn't care about your taxonomy - it finds similar products across your entire catalog regardless of categories.

Breaks down category silos and surface hidden products

Style-Centric Exploration

Fashion, decor, and art customers shop by aesthetic. Minimalist, bohemian, mid-century modern - these styles transcend traditional categorization. Visual AI matches the aesthetic, not the category.

Aligns recommendations with customer's personal style

Discovery Metrics That Matter

Product Views per Session
8-12+ views
More products seen = more discovery
Categories Viewed
4-6 categories
Broader exploration beyond single focus
Time on Site
3-5+ minutes
Longer sessions = more purchases
Pages per Session
6-10+ pages
Deep navigation = higher engagement
Search to Browse Ratio
3:1+ browse:search
Discovery outperforms direct search
Zero-Result Searches
<5%
Successful discovery = fewer failed searches

Visual AI Impact on Discovery

+45% Product Views
Per session
+2.3x Categories Viewed
Exploration
+35% Time on Site
Engagement
+2.8x Browse Actions
Discovery vs Search

Improve Product Discovery Today

Transform browsing from frustration to inspiration with visual AI recommendations. Help customers discover products they'll love.

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Last updated: February 2026